From browser
lookup to full sales workflow.
B2B intelligence
that earns its place
Datanyze is a Chrome extension that gives sales reps instant access to B2B contact data while they browse. Built for small businesses and solo reps who don't have a CRM, it fills the gap between finding a contact and doing something with them. After ZoomInfo acquired it, we built the platform around it: a place to manage contacts, build lists, take notes, and run team admin. A brand new product, built inside a large company, operating like a startup.
I led design from discovery through delivery. I owned UX and UI across every core feature, drove product direction alongside the PM team, and led an animator and illustrator on the creative side. The challenge was making the platform feel like a natural continuation of the extension, not a separate product to learn.
We moved fast and made foundational decisions. Every call shaped what the product became.
The extension captured data.
The platform had to make it useful.
The extension was fast and focused: open LinkedIn, see phone and email in seconds. But once a user wanted to organize those contacts, share a list, or reference a note from last week, there was nowhere to go. The platform had to earn that next step, without becoming another CRM nobody wants.
Our users are solo reps and small teams on tight schedules. They needed immediate value, not setup. Every decision ran through the same filter: density opt-in, complexity out, value in seconds not sessions.
A contact manager
that doesn't get in the way
Lists became the organizing layer of the platform. Save a contact from the extension and it appears in your list. Create a focused list for a campaign and it lives alongside all your others. The design had to feel effortless at every scale, whether a rep had 12 contacts or 1,200.
The decisions that shaped the product,
and what they changed
The platform succeeds when the extension becomes the entry point, not the destination.