A brand built
for the operators
of go-to-market.
A fresh take
that redefined the brand.
ZoomInfo is the go-to-market platform used by more than 35,000 companies to find, engage, and grow their customers. It sits at the center of how revenue teams actually work: the data, the signals, the workflows that move a deal from prospect to close.
I led the rebrand end-to-end: positioning, voice, identity, visual system, and the full guidelines used by every team that touches the brand. The work was about closing the gap between what ZoomInfo had become and how it presented itself: a platform built for people who run go-to-market, not people who talk about it.
The output is Brand Style Guide v3.0, a single source of truth covering voice and tone, logo system, color, typography, design elements, product illustration, photography, and accessibility standards. Deployed across web, product UI, sales enablement, deck templates, event collateral, and paid media.
A palette
built for contrast and confidence.
ZoomInfo Red anchors the brand. A deep neutral provides a confident dark mode foundation. Secondary purples, blues, greens, and yellows extend into product, data viz, and category systems, every value named, scaled, and accessibility-checked. Light and dark are first-class.
Movement.
Geometry. Story.
Beyond logo, color, and type, the brand needed a visual signature you could feel from across the room. Two systems carry that load: a set of animated geometric design elements that read as "go-to-market is inherently about movement," and a product illustration system that shows the actual interface doing real work, not abstract metaphor.
Decks. Socials. Banners.
One system, many surfaces.
A brand only matters when teams ship with it. Deck templates, social cards, sales enablement, event banners, and trade-show collateral all pull from the same color, type, and design-element rules. Below, a sampling of work that shipped using the new system across product marketing, sales enablement, and demand generation.
The brand,
shipped to the website.
The clearest proof a brand actually shipped is the live website. The new color, type, motion grammar, and product-illustration rules all run end-to-end across zoominfo.com. Two views of the GTM Workspace product page below: the hero and intro stack, then the deeper-page sections showing how product illustration carries the proof.
The decisions that shaped the brand,
and what they changed.
The brand is the operating system for everything the company says, ships, and shows up as. Get the OS right and every team moves faster on its own.