TRAVEL APP
Overview
This white label platform started with LMT Deals, an app to go with the Last Minute Travel website. The purpose of the app was to sell last minute hotel deals to the traveler on the go, and I was given the opportunity to design the whole app from scratch.
After LMT Deals was completed, we converted the app into an SDK and made it easy to change the look and feel to suit other brands.
My Role
- Research on the travel app market
- Personas and user journey maps
- Storyboards
- Flow prototyping and testing
- Design execution and validation
- Marketing designs
- Pixel perfect results
The Design Process
I worked with a team of two product managers and one marketer. It was a dynamic process. We had lots of ideas for the flow, but the main challenge was to keep the idea of map-based search results screen, like we had on the website.
We conducted UX research that included personas and user journey maps and storyboards. After the research we had various ideas for the flow. I created 3 versions for the prototype and tested with users within the company. Then went ahead to create a final flow and UI design.
Hotel Search Page
Hotel Details Page
Checkout & Confirmation
App Store Screens
For the LMT Deals App
Google Play Screens
For the LMT Deals New York App
User Reviews
After we launched the first version of the app we wanted to get user feedback. We sent emails that linked to a page with a survey and it helped us make the app better.
Email that was sent to the users
Survey page in the Last Minute Travel website
Contact
dafnasu@gmail.com +972 054 2163228